Who's Auntie
Everybody's got one.
Auntie is the person in the family who knows what you take for that. Not a doctor. Not a guru. The one who sends you home with something in a jar and tells you to call her tomorrow.
That's been the delivery system for herbal medicine for as long as there's been herbal medicine, and it works because there's a person on the other end of it. Somebody who made it, who knows what went in it, and who cares whether it helped.
We're not trying to look like a laboratory. We're trying to be that person, at scale, without losing the part that made it work.
So: small batches. Ingredients on the front. Names you'd actually say out loud. And a card in every box telling you where the plant grows and how to take the thing.
If something doesn't work for you, tell us. We'd rather know than sell you the next one.